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The MAiZE is excited to partner with Peanuts to kick off their 75th anniversary! Below is an overview of the campaign assets that will be made available to any farm choosing to feature Peanuts in either your large main maze, or your kiddie maze. If you'd like to participate , please click the button above and Peanuts will send you an authorization letter.
View Guidelines
To ensure that our efforts are aligned with Peanuts branding and licensing, each farm will be asked to sign a letter agreeing to comply with their guidelines. Please click below to view those guidelines.
Maze Design Gallery
Ask your maze designer for a sampling of maze concepts featuring Peanuts artwork. If you'd like something different, your maze designer would be happy to work with you to learn more about your concept and seek approval.
Photo Opp Signage
Artwork for a custom Peanuts-themed photo opp will be available and sent to you for printing locally if you choose (i.e., banners, aluminum cutouts, etc.)
Bingo Maze Game
If you are interested in purchasing a Peanuts-themed Bingo game that guests can play as they travel through your maze, watch for order info coming soon.
Movie Screening Rights
In partnership with Apple TV+, participating farms will have the ability to request access to screen the Halloween classic, IT'S THE GREAT PUMPKIN, CHARLIE BROWN
Wholesale Merchandise
Click below for a list of licensed wholesale merchandisers you can orders items from for your gift shops and general stores. If you find other licensed merchandisers not on this list, you are welcome to purchase from them as well. To honor the integrity of their licensing agreements, Peanuts does ask that you not create & sell your own Peanuts-themed merchandise utilitzing their characters.
Marketing Resources
After signing your authorization letter, Peanuts will send you a gallery of advertising and social media graphics that you are welcome to use in your own promotional efforts. In addition, a press release template will also be provided. Peanuts' PR team will also be sending out a press release re: the nationwide campaign to their media & email contacts, along with doing posts on their social media channels.
Stickers & Tattoos
Peanuts will be providing a limited number of sticker and/or tattoo sheets that you will receive free of charge to give out as prizes at your farm. Those will likely be shipped out just prior to the start of your season.
Coloring Sheets
After signing your authorization letter, Peanuts will send you a gallery of artwork for coloring sheets you are welcome to print & distribute OR use as digital downloads on your website or in social media posts. You could, for example, send the art to teachers as a pre or post field trip activity. You are welcome to modify the art to insert your farm logo if you like.
Participating in the campaign and want to stay informed and exchange ideas with fellow MAiZE members? Click below to request permission to join a special private Facebook group created by The MAiZE.
Who's eligible to participate?
With Peanuts excited to make this opportunity available to all those interested, any farm we design mazes for will be eligible to participate. Any Level 1 farms are also eligible and should reach out to brett@themaize.com to coordinate those arrangements.
Your maze designer will keep you informed if any other farms in your state will be participating and we'll help to ensure that farms in the same state will have different design concepts and images. Multiple Peanuts mazes across the country represents a great opportunity to create some extra buzz with local/national media and we'll provide you with press release templates to help promote that you are part of this nationwide tribute to some of the world's most beloved characters.
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