We are excited to learn from leaders from several San Antonio destinations, including Morgan's Wonderland, a park for everyone. After finding success in business, Gordon Hartman turned his focus to a greater mission: building a world where everyone belongs. We'll learn the inspiration behind Morgan’s Wonderland — the world’s first ultra-accessible theme park — created for Gordan's daughter Morgan, where 100% of the population can play.
A vision where inclusion is the standard — not the exception.

Continuing the tradition started in 2024, we'll once again learn from some of our industry's top leaders with a Lessons from Legends presentation in our general session. We're excited this year to welcome our friends Chuck & Kama Bozeman, former owners of Yesterland Farm in TX, as this year's speakers. Having recently sold their farm and retired from agritourism, they'll share their journey and some of the lessons learned since they opened Yesterland as a Christmas tree farm in 2000.

Having previously spoken to us 15 years ago, we look forward to welcoming Frank Price back as one of this year's speakers. For more than 25 years, Frank's focus has been to educate family-oriented businesses on producing remarkable events. He specializes in providing the tools to build the perfect staff and the development of a customer service to guest experience culture. As founder of Birthday University, he'll share systems and processes that redefine the way we do business.